PROSPECTS AND OPPORTUNITIES
Multifunctionality of personal wipes becomes crucial
Wipes is anticipated to maintain stable retail current value sales in South Korea in the forecast period. However, it is again expected to be baby wipes which limits the performance of the overall category, due to a significant forecast decline.
Wipes likely to be increasingly integrated into beauty and personal care routines
Particular anticipation surrounds the growth potential in wipes related to beauty and personal care, such as facial cleansing wipes. As consumers increasingly seek convenient and effective solutions for their beauty and skin care routines, there is an expectation of more wipes products tailored to these specific needs.
Wipes expected to see a move towards sustainable and vegan
In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes have been experiencing consistent growth, and this is likely to continue. As environmental consciousness continues to gain prominence amongst consumers, there has been notable and sustained growth in demand for wipes that align with eco-friendly practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in South Korea?
- Which are the leading brands in Wipes in South Korea?
- How are products distributed in Wipes in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in South Korea - Category analysis
KEY DATA FINDINGS
Despite overall decline, high value growth for facial cleansing wipes
Yuhan Kimberly maintains its lead, while players address the decline in baby wipes
Bulk-buying, and cost-effective wipes are key in general purpose wipes
Multifunctionality of personal wipes becomes crucial
Wipes likely to be increasingly integrated into beauty and personal care routines
Wipes expected to see a move towards sustainable and vegan
Tissue and Hygiene in South Korea - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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