PROSPECTS AND OPPORTUNITIES
Focus on hygiene, innovation and versatility set to drive sales across the forecast period
Over the forecast period, wipes will see current value growth driven by a sustained focus on hygiene and sanitation and quick and convenient cleaning solutions that can be easily used at home and on the go. Convenience and affordability are expected to remain key concerns for Hungarian consumers.
E-commerce set to expand as consumers shift towards larger pack sizes
As elsewhere in tissue and hygiene in Hungary, e-commerce is expected to enjoy increased share over the forecast period. Manufacturers will focus on improving their online shops with enhanced visual clarity, a faster shopping process and the inclusion of more wipe products.
Innovation will focus on eco-friendly and premium options in the coming years
Looking ahead, innovation in wipes will focus on eco-friendliness and suitability, utilising natural substances and recyclable packaging options while also offering firmness and durability. Premium quality wipes with stronger water absorbency will also gain traction as consumer purchasing power improves in line with a strengthening local economy.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Hungary?
- Which are the leading brands in Wipes in Hungary?
- How are products distributed in Wipes in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Hungary - Category analysis
KEY DATA FINDINGS
Current value growth slower than previously as consumers seek low-cost options
Leading company Essity focuses on product availability and innovation in 2024
Health and beauty specialists maintain the lead but lose share to e-commerce
Focus on hygiene, innovation and versatility set to drive sales across the forecast period
E-commerce set to expand as consumers shift towards larger pack sizes
Innovation will focus on eco-friendly and premium options in the coming years
Tissue and Hygiene in Hungary - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!