Competitive Landscape
Kang Na Hsiung and Farcent Preserve Lead as Brand Trust Sustains Value
The wipes competitive landscape in Taiwan is highly concentrated, with established companies maintaining significant value share in 2025. Kang Na Hsiung holds a 19% share, closely followed by Farcent Enterprise at 17%, while Kimberly-Clark Taiwan is in third position at 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Taiwan?
- Which are the leading brands in Wipes in Taiwan?
- How are products distributed in Wipes in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Taiwan - Category analysis
Key Data Insights
Kirkland and Costco Reshape Buying Habits with Value-Focused Bulk Wipes
Kirkland and Costco Reshape Buying Habits with Value-Focused Bulk Wipes
Amcor & Fedrigoni Drive Uptake of Recycle-Ready Sustainable Packaging
7-Eleven’S Lifestyle Collaborations and Travel Packs Raise the Bar on Convenience
Multi-Purpose Wipes and E-Commerce Reshape Household Routines
Format Innovation and Multi-Functionality Drives Value Gains
Kang Na Hsiung and Farcent Preserve Lead as Brand Trust Sustains Value
E-Commerce Players Capture Largest Share of Sales with Discounts for Bulk Packs
On-The-Go Wipes Enable Convenience Retailers to Stand Out
Tissue and Hygiene in Taiwan - Industry Overview
Urbanisation Drives Convenience Trend with Growth in Bulk Hygiene Purchases
Key Data Insights
Urbanisation Drives Convenience Trend with Growth in Bulk Hygiene Purchases
Terra Wins New Parents by Championing Bamboo-Based Baby Care
Knh Delivers Premium Lines Targeting Skin Health and Eco-Concerns
Premium Positioning Boosts Value as Households Trade up
Retail Adult Incontinence Accelerates in Line with Needs of Ageing Population
Modern Retail and Eco Claims Reshape Competitive Strategies
Yuen Foong Yu Paper Enterprise Closes Gap as Brand Loyalty Keeps Rivals Strong
Supermarkets and Hypermarkets Attract Bulk Buyers with Value and Range
E-Commerce and Bulk Packs Drive Channel Transformation for Hygiene
Online Platforms Win Urban Shoppers with Convenience and Choice
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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