PROSPECTS AND OPPORTUNITIES
Wipes is expected maintain healthy growth, with the most dynamic CAGR expected in moist toilet wipes
Wipes is expected to see a decent CAGR over the forecast period, with the most dynamic CAGR expected in moist toilet wipes. This is attributed to the fact moist toilet wipes is still in a relatively nascent stage, thus still has much scope for ongoing growth.
Wipes set to remain divided between international and local players
Wipes is expected to remain divided between international and local brands over the forecast period. International players often focus on baby wipes due to close bonding with nappies/diapers/pants (although not exclusively), and wipes with a premium positioning, while domestic players often focus on other categories within wipes.
Both online and offline channels will remain important over the forecast period
Both online and offline sales channels will remain important over the forecast period. Regarding online channels, social media platforms are very popular in Taiwan and players often update their Facebook pages before they update their websites.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Taiwan?
- Which are the leading brands in Wipes in Taiwan?
- How are products distributed in Wipes in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Taiwan - Category analysis
KEY DATA FINDINGS
Wipes sees a healthy performance, with personal care wipes and general purpose wipes in the lead
Kang Na Hsiung maintains its lead thanks to strength of Carnation brand
Grocery retailers remains the main distribution channel for wipes, with retail e-commerce also holding a notable share
Wipes is expected maintain healthy growth, with the most dynamic CAGR expected in moist toilet wipes
Wipes set to remain divided between international and local players
Both online and offline channels will remain important over the forecast period
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DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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