PROSPECTS AND OPPORTUNITIES
Greater awareness among consumers will enhance product segmentation
Value sales of wipes in Australia are expected to record low growth over the forecast period (at constant 2024 prices). Local consumers will increasingly demand wipes that do more than simply clean.
E-commerce and data are strong resources to drive future growth
E-commerce is becoming an increasingly important alternative distribution channel for wipes in Australia. Over the forecast period, a rising number of brands will likely leverage online channels to reach a larger, more tech-savvy audience, thereby breaking down traditional retail barriers.
Innovation set to drive further sustainability efforts
Wipes in Australia will remain a highly attractive category to new players. As they look to launch their products in the local market, newer, smaller players will aim to differentiate from the competition by focusing on specialisation in terms of the production process, sustainability and other features.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Australia?
- Which are the leading brands in Wipes in Australia?
- How are products distributed in Wipes in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Australia - Category analysis
KEY DATA FINDINGS
Wipes brands align with sustainability and adjustments to evolving expectations
Kimberly-Clark retains lead but smaller brands make gains
Different channels target different consumer segments
Greater awareness among consumers will enhance product segmentation
E-commerce and data are strong resources to drive future growth
Innovation set to drive further sustainability efforts
Tissue and Hygiene in Australia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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