PROSPECTS AND OPPORTUNITIES
Demographic shifts and new uses
Over the forecast period, wipes is expected to keep declining in current value terms. On one hand, people are likely to reduce their use of disposable products; on the other, baby wipes will fall in tandem with the country’s low birth rate.
Ecommerce expansion and promotional strategies
Retail e-commerce is expected to maintain its upward trajectory in the coming years as consumers grow less inclined to distinguish between store-based and online retail spaces. In recent times, inflation and the higher costs of raw materials have pressured retailers’ margins, prompting them to reduce promotional activity in the short term while they seek to regain lost profitability.
Limited innovation in challenging times
Innovation in wipes looks set to remain subdued in the near term as manufacturers grapple with issues that hinder their research and development capacity. Geopolitical factors have raised energy costs and high inflation has weakened sales, making it more difficult for companies to expand product lines.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Italy?
- Which are the leading brands in Wipes in Italy?
- How are products distributed in Wipes in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Italy - Category analysis
KEY DATA FINDINGS
Changing consumer behaviours impacts progress in wipes
P&G holds on to number one spot with Swiffer brand
Supermarkets maintains lead of distribution in 2024
Demographic shifts and new uses
Ecommerce expansion and promotional strategies
Limited innovation in challenging times
Tissue and Hygiene in Italy - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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