PROSPECTS AND OPPORTUNITIES
Discuss the main trends expected to be seen during the forecast period.
Moderate growth expected in the forecast period
Wipes will register moderate constant value and volume growth over the forecast period. That being said, a declining birth rate will dampen volume sales for baby wipes.
Local brand Pom Pom gains value share and Kimberly-Clark ups its game
Local company Absortex, with its brand Pom Pom, should gain value share over the forecast period. It offers competitive prices and consumers also like to support local brands and this will further boost its sales.
Bundling used as strategy to gain share
Bundling has proven to be a successful strategy employed by key players to secure a larger value share. Notable examples include Huggies and Pampers, which sometimes offer baby wipes, along with nappies/diapers/pants.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Guatemala?
- Which are the leading brands in Wipes in Guatemala?
- How are products distributed in Wipes in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Guatemala - Category analysis
KEY DATA FINDINGS
Healthy volume growth for wipes, with promotions driving sales
Huggies and Pampers continue to dominate
Frequent promotions support supermarket channel
Moderate growth expected in the forecast period
Local brand Pom Pom gains value share and Kimberly-Clark ups its game
Bundling used as strategy to gain share
Tissue and Hygiene in Guatemala - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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