Competitive Landscape
Huggies Builds Brand Strength While Pom Pom Expands in Value Wipes
Wipes is moderately concentrated and continued to be shaped by a small group of leading companies, with Kimberly-Clark Guatemala Ltda maintaining a clear lead throughout the period from 2020 to 2025. In 2025, Kimberly-Clark Guatemala Ltda held a value share of 35%, followed by Procter & Gamble Interamericas de Guatemala Ltd at 16%, with Absortex SA, Mabe, Productos Internacionales SA de CV, and several smaller players accounting for the remainder.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Guatemala?
- Which are the leading brands in Wipes in Guatemala?
- How are products distributed in Wipes in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Guatemala - Category analysis
Key Data Insights
Premium Launches Set New Benchmarks for Skin Wellness and Functionality
Premium Launches Set New Benchmarks for Skin Wellness and Functionality
Pigeon Leverages Skin Care Innovation to Drive Product Launches
Diversity and Inclusive Innovation Become a Discerning Factor in Wipes Choice
Declining Birth Rate to Affect Baby Wipe Growth
Local and International Brands to Use Pricing, Promotion and Education to Shape Future Demand
Huggies Builds Brand Strength While Pom Pom Expands in Value Wipes
Supermarkets and Hypermarkets Win Shoppers with Ongoing Promotions
Tissue and Hygiene in Guatemala - Industry Overview
Premiumisation Drives Value Growth as Inflation Moderates
Key Data Insights
Premiumisation Drives Value Growth as Inflation Moderates
Menstrual Care Innovation Captures Growing Demand for Sustainable Products
Specialisation and Product Diversification Sets Brands Apart
Retail Tissue Leaders to Maintain Innovation Leadership as Private Label Expands
Skin Care Benefits to Be a Top Priority for Hygiene Products
Improved Product Innovation Will Continue to Strengthen Consumer Loyalty
Kimberly-Clark Expands Retail Presence to Defend Lead as Private Label Gains Traction
Small Local Grocers Maintain Leadership as Consumers Shift to Modern Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!