PROSPECTS AND OPPORTUNITIES
Anticipated return to positive growth for wipes in France
Sales of wipes are expected to return to positive territory in current value terms over the forecast period, though this growth will remain only slight. Toilet care wipes should remain the most dynamic subcategory, continuing on the trajectory seen in 2024.
Eco trends to drive development, though category faces competition from alternative solutions
Green trends will continue to shape the wipes category, but widespread perceptions of unsustainability related to the composition and disposability of these products will push many French consumers towards traditional solutions for in-home use. This suggests that cosmetic wipes will sustain declining demand for everyday in-home usage, although out-of-home consumption is likely to remain stable.
Moist toilet wipes to see further growth
Moist toilet wipes continues to perform well and the segment poised for further volume growth, although value growth could be offset by promotions. This subcategory is already well entrenched among brands and private label players, limiting major shifts in market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in France?
- Which are the leading brands in Wipes in France?
- How are products distributed in Wipes in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in France - Category analysis
KEY DATA FINDINGS
Wipes falls faster in 2024
P&G remains ahead of the rest thanks to Pampers and Swiffer brands
Outdoor use as bigger supporter of sales than indoor use
Anticipated return to positive growth for wipes in France
Eco trends to drive development, though category faces competition from alternative solutions
Moist toilet wipes to see further growth
Tissue and Hygiene in France - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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