PROSPECTS AND OPPORTUNITIES
A healthy CAGR is expected for wipes over the forecast period
Wipes is expected to see a robust CAGR over the forecast period, supported by improving economic conditions in the country, and with all purpose cleaning wipes expected to see the strongest CAGR. Ultimately, the dynamics and trends in wipes are set to follow the same patterns as seen in 2024, although consumers’ recovering spending power is likely to boost sales of wipes which budget-conscious consumers had previously switched away from.
New products are expected to align with rising consumer demand for natural and eco-friendly products
Both local and multinational companies are anticipated to drive innovation in wipes by introducing products that align with consumer preferences for natural and eco-friendly solutions. Therefore, we expect to see an increase in wipes produced with pure water, those made from organic cotton or bamboo, and those enriched with natural ingredients, such as olive oil.
E-commerce is expected to gain prominence
Distribution trends indicate a growing role for e-commerce in wipes. Although discounters will remain dominant due to the channel’s competitive pricing and extensive private label offers that appeal to cost-conscious consumers, e-commerce is predicted to steadily gain prominence.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Turkey?
- Which are the leading brands in Wipes in Turkey?
- How are products distributed in Wipes in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Turkey - Category analysis
KEY DATA FINDINGS
Variable volume performances seen across different categories of wipes, while value remains strong
BIM maintains its overall lead thanks to its strength in personal wipes and all purpose wipes
Discounters is the leading channel whilst the share of e-commerce is growing
A healthy CAGR is expected for wipes over the forecast period
New products are expected to align with rising consumer demand for natural and eco-friendly products
E-commerce is expected to gain prominence
Tissue and Hygiene in Turkey - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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