The sun care category in Brazil recorded 1%?volume and 3%?current value growth in 2025, boosted by a mature yet expanding consumer base with increasing interest in sun protection products and an upward trend in consumer expenditure, underpinning a supportive economic backdrop for category growth.

Sun care in Portugal is experiencing continued demand, with retail value sales reaching EUR99 million in 2025, growing by 3% on the previous year. This indicates a strengthening of value through premiumisation and added functionalities despite the category’s inherent seasonality and promotional intensity. The category balances pressures of volume expansion with value creation, supported by private label competition and innovation in multifunctional and convenient formats. This performance reflec

In 2025, sun care in Australia continued to exhibit strong growth with retail sales value rising to AUD533 million, growing 7%. This growth trajectory surpasses the general regional economic outlook, supported by Australia’s high ultraviolet (UV) exposure and an ageing population increasingly prioritising skin health and protection. The country’s total population reached approximately 28 million in 2025, contributing to sustained demand for sun care products.

Sun care in Kenya showed a turnaround in 2025, with retail volumes reaching 111,000 litres, marking 3% growth compared to 2024. This growth contrasted with the preceding years of decline from 2020 to 2024, reflecting a renewed consumer interest and expanding demand. Retail value also supported this upward trend, with sales increasing by 9% in current terms in 2025 to KES0.5 billion, indicating not only higher volumes, but also premiumisation and value growth.

In 2025, sun care in South Korea exhibited strong growth, driven primarily by a transition from single-purpose ultraviolet protection to multifunctional, treatment-focused formulations that integrate hydration, priming, tone correction, and barrier repair. This evolution aligns with consumer preferences for skip-care routines emphasising skin health and slow ageing, recognising ultraviolet exposure as a primary cause of long-term skin damage. Retail value sales increased by 7% in 2025 to KRW1,03

In 2025, the sun care category in Germany demonstrated resilient, value-led performance, with retail value sales increasing by 6% to reach EUR327 million. This growth was driven less by increased sales volumes and more by higher prices and premiumisation, reflecting German consumers’ willingness to spend more on sun care products amidst rising incomes: the median disposable income in Germany increased from EUR55,447 in 2024 to EUR57,611 in 2025, signalling an increase in consumer spending power.

Sun care in the UK demonstrated strong momentum in 2025, with retail volume growth of 4% and current value sales increasing by 8%, indicating growing consumer willingness to spend on higher-value and more advanced sun protection solutions. Sun care continues to benefit from heightened consumer awareness and a growing emphasis on preventative health, despite the country’s relatively low year-round UV exposure.

Sun care in the Philippines in 2025 exhibited strong growth, with retail value sales rising to PHP3,617 million, reflecting a 14% increase on the previous year. Retail volume sales reached 372,000 litres, representing a 9% increase. The category benefits from a dynamic economic environment, where real GDP growth remains positive at 4% in 2025, while inflation moderated to 2%, supporting consumer spending capacity. Additionally, the total population continues its steady increase, reaching 117 mil

In 2025, sun care in India achieved high double-digit value growth, with sales increasing by 33% to reach INR25.8 billion. This rapid acceleration positioned it as the fastest-growing beauty and personal care category in the country, outperforming the broader Asia Pacific region. The momentum is underpinned by a population of 1.46 billion, alongside ongoing urbanisation and rising spending power in Tier 1 and Tier 2 cities. Furthermore, heightened consumer awareness regarding UV damage, healthy

Sun care in Mexico in 2025 experienced a notable shift, as longevity and prevention became core drivers of consumer behaviour, with SPF repositioned from a seasonal product to a daily essential for “skinspan”. While retail volumes contracted by 6% in 2025 to 2.7 million litres after a period of strong post-pandemic recovery, value sales continued to grow, reaching MXN4,326 million, up 3% from the previous year. This performance diverged from the rapid double-digit value growth seen from 2021 to

In 2025, sun care in Thailand achieved robust growth, with retail volume rising by 5% and current value sales increasing by 6%. This performance not only demonstrates a strong rebound from pandemic-era declines, but also outpaced the growth seen in the previous year, highlighting increasing consumer demand and category dynamism. The underlying population trend, which is seeing the number of people in Thailand gradually declining, underscores the significance of per capita growth in sun care cons

Sun care achieved robust growth in 2025, with retail volumes reaching 20.4 million litres, reflecting a 9% increase compared to the previous year. This performance stands out not only in the context of China’s own historical development, but also against broader Asia Pacific and global benchmarks. Retail value also advanced notably, with sales totalling CNY18,815 million, up 5% year-on-year, underscoring that growth was supported both by higher unit sales and by sustained value gains as brands d

L’Oréal Groupe is the leading player in the global beauty and personal care industry. It is the number one company in the prestige, premium and mass segments, with its strongest growth currently coming in dermocosmetics, through its La Roche-Posay and CeraVe brands. L’Oréal Groupe also continues to make targeted acquisitions, including the recently announced takeovers of Kering’s beauty business as well as Medik8 and Color Wow.

Social media has played a pivotal role in elevating the importance of sun protection, driving both awareness and demand for sunscreen products in South Africa. Increasingly, consumers and particularly younger audiences, are prioritising preventative skin care, with a strong focus on shielding the skin from sun damage as a means of delaying visible signs of ageing. This has contributed to a wave of new product launches, including offerings from local brands. The sunscreen category has seen notabl

Even with the sale of the Aesop and The Body Shop brands, Natura&Co remains a top 10 player in the global beauty and personal care market. As it moves to simplify its company structure, Natura&Co plans to focus even more on its core business in Latin America, which, following its recent divestments, now accounts for the vast majority of company turnover. A final decision on the future of Avon International has yet to be made, with a potential sale not having been ruled out by Natura&Co.

Colgate-Palmolive is a strong leader in the global oral care market, with major shares in both the toothpaste and manual toothbrushes categories. It is also the number two player globally in bath and shower, in which it leads liquid soap, is second in bar soap and third in body wash/shower gel. In addition to its oral and personal care products, Colgate-Palmolive is also active in the home care and pet nutrition industries.

Unilever, the number three player in the global beauty and personal care industry, continues to shape the future direction of the company through its Growth Action Plan 2030. This has seen the recent acquisition of the UK’s number one refillable deodorant brand (Wild), ticking the relevant boxes in terms of being a premium product able to compete in high-growth spaces, while the planned demerger of the group’s ice cream business is expected by the end of 2025.

Sun care continued to register positive volume growth in Algeria in 2024. Increasing awareness of the harmful effects of sun exposure - including premature skin ageing, sunburn, and the risk of skin cancer - continues to support demand. Traditionally, sun care products were not widely perceived as essential among Algerian consumers. However, sustained efforts by manufacturers to educate the public on the importance of daily sun protection, particularly against UVA and UVB rays, have begun to shi

Sun care sustained positive growth in New Zealand in 2024, reflecting a combination of increasing public awareness about protecting skin from the harsh rays of the sun, alongside evolving consumer behaviour, and supportive retail dynamics. While the market continues to face the challenge of low usage penetration, particularly outside summer months and among men, ongoing educational campaigns and broader wellness narratives are beginning to shift perceptions. Public health efforts, including mess

Retail value sales of sun care increased in 2024, supported by growing health awareness among Moroccan consumers. There is now a better understanding of healthy sunbathing practices and the need for proper sun protection, with mass media playing a key role in educating the public about the risks of sun exposure and the benefits of using products tailored to specific skin types and needs. This increased awareness has contributed to rising demand across sun care categories, further bolstered by re

Sun care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, there is increasing awareness of the importance of sun protection and as such sun care is also increasingly being worn during the winter months, and this also supported increasing value sales. In addition, climate change is leading to longer, hotter summer—another growth factor. Sun protection made up the lion’s sha

Sun care saw current value growth in Nigeria in 2024. However, due to a poor economy, particularly with high inflation limiting consumer spending power, there was a decline in demand and volume sales fell sharply. Sun care remains a niche category that performs poorly when economic conditions are weak. Although Nigerian consumers have become increasingly aware of the benefits of sun care products, due to interest in maintaining a lightened complexion, the poor economic conditions prevailing in 2

Sun care recorded robust current value growth in 2024, driven by a combination of rising consumer demand and notable price increases across the category. Adult sun care, in particular, led the way, with consumers increasingly aware of the need for effective sun protection due to widespread media coverage about the dangers of sunburn and the long-term risk of skin cancer. As Austrians spend more time outdoors in summer whether at home or on holidays in sunnier climates the use of sun protection p

Sun care saw a moderate increase in retail volume terms in Sweden in 2024, supported by an unusually early start to summer, warmer conditions in the north, and increased domestic and international travel. While June and July brought mixed weather across much of the country, August was more stable, and Lapland experienced record-breaking heat. This encouraged more frequent use of sun protection products, particularly for outdoor activities outside the summer holidays. Sweden’s high melanoma rate