Sun care sales in Kenya experienced relatively modest growth in current value terms in 2024, as some consumers still do not perceive sun protection products as essential. However, increasing concerns about skin health and the harmful effects of UV exposure have encouraged more Kenyans to adopt preventive measures, with educational campaigns from dermatologists, brands, and influencers highlighting the long-term benefits of daily sunscreen use.

Sales of sun care in India recorded strong double-digit growth in current value and retail volume terms in 2024, driven by a mix of environmental factors and changing consumer habits. With large parts of the country experiencing frequent and prolonged heatwaves, as noted by the India Meteorological Department, awareness around sun protection has grown significantly. More consumers are now recognising the harmful effects of UV exposure and are proactively including sun protection in their daily r

Social media has played a pivotal role in elevating the importance of sun protection, driving both awareness and demand for sunscreen products in South Africa. Increasingly, consumers and particularly younger audiences, are prioritising preventative skin care, with a strong focus on shielding the skin from sun damage as a means of delaying visible signs of ageing. This has contributed to a wave of new product launches, including offerings from local brands. The sunscreen category has seen notabl

Even with the sale of the Aesop and The Body Shop brands, Natura&Co remains a top 10 player in the global beauty and personal care market. As it moves to simplify its company structure, Natura&Co plans to focus even more on its core business in Latin America, which, following its recent divestments, now accounts for the vast majority of company turnover. A final decision on the future of Avon International has yet to be made, with a potential sale not having been ruled out by Natura&Co.

Colgate-Palmolive is a strong leader in the global oral care market, with major shares in both the toothpaste and manual toothbrushes categories. It is also the number two player globally in bath and shower, in which it leads liquid soap, is second in bar soap and third in body wash/shower gel. In addition to its oral and personal care products, Colgate-Palmolive is also active in the home care and pet nutrition industries.

Unilever, the number three player in the global beauty and personal care industry, continues to shape the future direction of the company through its Growth Action Plan 2030. This has seen the recent acquisition of the UK’s number one refillable deodorant brand (Wild), ticking the relevant boxes in terms of being a premium product able to compete in high-growth spaces, while the planned demerger of the group’s ice cream business is expected by the end of 2025.

Sun care continued to register positive volume growth in Algeria in 2024. Increasing awareness of the harmful effects of sun exposure - including premature skin ageing, sunburn, and the risk of skin cancer - continues to support demand. Traditionally, sun care products were not widely perceived as essential among Algerian consumers. However, sustained efforts by manufacturers to educate the public on the importance of daily sun protection, particularly against UVA and UVB rays, have begun to shi

Sun care sustained positive growth in New Zealand in 2024, reflecting a combination of increasing public awareness about protecting skin from the harsh rays of the sun, alongside evolving consumer behaviour, and supportive retail dynamics. While the market continues to face the challenge of low usage penetration, particularly outside summer months and among men, ongoing educational campaigns and broader wellness narratives are beginning to shift perceptions. Public health efforts, including mess

In Germany, both retail value and volume sales of sun care products recorded healthy growth in 2024. In general, German consumers are aware of the dangers of sun exposure, which increases demand for sun protection, as well as for products designed for specific requirements, such as fair and sensitive skin, high SPF protection and anti-ageing.

Retail value sales of sun care increased in 2024, supported by growing health awareness among Moroccan consumers. There is now a better understanding of healthy sunbathing practices and the need for proper sun protection, with mass media playing a key role in educating the public about the risks of sun exposure and the benefits of using products tailored to specific skin types and needs. This increased awareness has contributed to rising demand across sun care categories, further bolstered by re

Sun care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, there is increasing awareness of the importance of sun protection and as such sun care is also increasingly being worn during the winter months, and this also supported increasing value sales. In addition, climate change is leading to longer, hotter summer—another growth factor. Sun protection made up the lion’s sha

Sun care saw current value growth in Nigeria in 2024. However, due to a poor economy, particularly with high inflation limiting consumer spending power, there was a decline in demand and volume sales fell sharply. Sun care remains a niche category that performs poorly when economic conditions are weak. Although Nigerian consumers have become increasingly aware of the benefits of sun care products, due to interest in maintaining a lightened complexion, the poor economic conditions prevailing in 2

In 2024, Australia’s sun care category maintained double-digit growth in current value terms, reflecting its evolution from a seasonal essential to a skin care-adjacent staple. This momentum was driven by continued innovation in multifunctional SPF formats and a heightened consumer focus on skin health. Brands like Ultra Violette led the shift toward so-called ‘skinscreen’ products that combine UV protection with skin care benefits, while retailers such as Adore Beauty expanding SPF-focused offe

Sun care recorded robust current value growth in 2024, driven by a combination of rising consumer demand and notable price increases across the category. Adult sun care, in particular, led the way, with consumers increasingly aware of the need for effective sun protection due to widespread media coverage about the dangers of sunburn and the long-term risk of skin cancer. As Austrians spend more time outdoors in summer whether at home or on holidays in sunnier climates the use of sun protection p

Sun care saw a moderate increase in retail volume terms in Sweden in 2024, supported by an unusually early start to summer, warmer conditions in the north, and increased domestic and international travel. While June and July brought mixed weather across much of the country, August was more stable, and Lapland experienced record-breaking heat. This encouraged more frequent use of sun protection products, particularly for outdoor activities outside the summer holidays. Sweden’s high melanoma rate

Sun care remained a high growth category in the UK in 2024, driven primarily by increased consumer awareness of the potential impacts of long-term sun exposure. In the UK, longevity and health planning have been big topics, with consumers consciously trying to live better for longer. The use of sun protection in the UK has increased, with many consumers who historically only wore sun protection on holiday, now using it habitually. This behavioural change, which started with Gen Z and Millennials

Sun care saw strong current value growth in the United Arab Emirates in 2024. The category continues to expand, with significant momentum seen in premium sun protection and aftersun care products. Consumers are becoming more aware of the long-term impact of sun exposure and are increasingly willing to invest in high-quality formulae that offer advanced protection, skin nourishment, and anti-ageing benefits. This shift is also being driven by the rise in outdoor lifestyles, wellness tourism, and

In 2024, value sales of sun care products increased in Portugal, supported by high levels of outdoor activity and a strong rebound in tourism. Additional drivers included growing awareness of skin health, ongoing product innovation, and the success of targeted digital marketing strategies. However, despite these positive indicators, growth remained flat compared to 2023. This was largely due to a challenging first half of the year, marked by poor weather conditions, following an exceptionally wa

Sun care in Latvia was one of the top performers in 2024, registering both healthy current value and volume growth. A long, hot summer supported volume sales. In addition, there is growing understanding of the dangers of UV exposure and this also supported growth and is seeing more consumers wearing sun protection all year round. As such, consumers, and in particular women, are increasingly looking for lightweight, fast-absorbing sun protection that can be worn under make-up.

In 2024, sun care value sales in Estonia was supported by greater awareness around UV protection and a return to travel-driven purchasing. Locals are becoming more consistent with SPF use, especially on the face, thanks to the growing links between sun exposure, ageing, and skin sensitivity. Warmer summers, rising skin cancer awareness, and more dermocosmetic launches helped drive modest value gains despite the flat performance in volume terms.

In 2024, sun care in Lithuania registered strong, and faster than in 2023, retail volume growth. Meanwhile, sun care maintained a double-digit increase in retail current value sales. Purchases of sun care in the market are highly dependent on the weather, with the bulk of consumers using sun protection on hot days, rather than as a daily product option. In 2024, the Lithuanian summer was hot and started early, in May. Therefore, demand climbed and even premium products gained momentum. Climatic

Sun care experienced a slower year in 2024 due to unfavourable summer weather. Compared to the sunnier season in 2023, the cooler and wetter climate discouraged regular sun protection use, leading to a decline in volumes for core products. However, consumer interest in skin care-infused sun protection continued to gain momentum, with higher SPF options, hydrating formulations, and anti-ageing claims all growing in popularity. Brands increasingly positioned their sun care products as extensions o

Sun care was the fastest-growing category in beauty and personal care in retail current value terms over 2021-2023, and this momentum continued in 2024. This rapid growth is a huge contrast to declining consumer confidence in the country, where many have been saving money, purchasing only essentials. The biggest growth factor is the extended summer heatwaves, which intensified in 2024, bringing more awareness amongst consumers of the dangers of UV exposure, including risk of skin ageing, hyperpi

Having declined during the previous year, retail current value sales of sun care surged in 2024. A change in neighbouring Argentina’s exchange-rate regime narrowed the price differential for sun care between the two countries, which led to declines in both cross-border shopping by Uruguayan consumers and purchases of products smuggled into the country from Argentina, as demand was redirected to licit channels.