PROSPECTS AND OPPORTUNITIES
Sunscreen remains a nice to have for the majority of consumers although awareness is growing
Looking ahead, companies should focus on making sun care more accessible and relevant to consumers across all income levels, particularly those in the lower-income segment. For many in this group, sunscreen is still viewed as a seasonal or non-essential product, primarily purchased during the hotter months.
Opportunities exist for different formats and textures
Going forward, brands need to prioritise innovation in sunscreen formulation to address one of the most common barriers to consistent use, which is the white cast left on the skin and poor compatibility with make-up. This issue is particularly pronounced among people with darker skin tones, for whom a white cast can significantly alter their natural complexion.
Sun protection will continue to be a key feature across beauty and personal care
As awareness of the long-term effects of sun exposure deepens, consumers will increasingly expect sun protection benefits across the full spectrum of beauty and personal care products. This presents a key opportunity for companies to innovate beyond traditional sunscreen by integrating SPF and UV protection into everyday items, from moisturisers and makeup to body lotions and even hair care.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in South Africa - Category analysis
KEY DATA FINDINGS
Growing awareness of the importance of sun protection although it is not deemed to be a priority for most consumers
Sun care landscape is fragmenting as new brands enter the category
Pharmacies lead in sun care distribution
Sunscreen remains a nice to have for the majority of consumers although awareness is growing
Opportunities exist for different formats and textures
Sun protection will continue to be a key feature across beauty and personal care
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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