Looking ahead, companies should focus on making sun care more accessible and relevant to consumers across all income levels, particularly those in the lower-income segment. For many in this group, sunscreen is still viewed as a seasonal or non-essential product, primarily purchased during the hotter months.
Going forward, brands need to prioritise innovation in sunscreen formulation to address one of the most common barriers to consistent use, which is the white cast left on the skin and poor compatibility with make-up. This issue is particularly pronounced among people with darker skin tones, for whom a white cast can significantly alter their natural complexion.
As awareness of the long-term effects of sun exposure deepens, consumers will increasingly expect sun protection benefits across the full spectrum of beauty and personal care products. This presents a key opportunity for companies to innovate beyond traditional sunscreen by integrating SPF and UV protection into everyday items, from moisturisers and makeup to body lotions and even hair care.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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