PROSPECTS AND OPPORTUNITIES
More products and higher penetration set to drive growth
Sun care in Indonesia is expected to experience a double-digit retail value CAGR at constant 2024 prices over the next five years, maintaining the highest growth rate in overall beauty and personal care. The trends from 2024 are expected to continue, with manufacturers still focusing on innovation and aggressive social media marketing, which will contribute to raising consumer awareness.
Multifunctional product launches likely to be appreciated by consumers
Future trends indicate a shift towards multifunctional sun protection products which combine sun protection with skin care benefits, such as hydration, anti-ageing, and brightening properties. Natural and organic formulations are likely to gain traction as consumers increasingly prioritise clean, eco-friendly, and halal-certified products.
Features such as environmentally-friendly and high SPF will be important
The future of sun protection in Indonesia is expected to revolve around a combination of high SPF formulations and natural, eco-friendly ingredients. Both trends cater to evolving consumer demands, driven by increased awareness of skin health and environmental concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Indonesia - Category analysis
KEY DATA FINDINGS
Rising awareness, hotter summers, and frequent reapplication drive growth
Wahana Cosmetiks extends its lead due to affordability and a light texture
Broad product selection and promotions help extend the lead of retail e-commerce
More products and higher penetration set to drive growth
Multifunctional product launches likely to be appreciated by consumers
Features such as environmentally-friendly and high SPF will be important
Beauty and Personal Care in Indonesia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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