Competitive Landscape
L’Oréal and Local Players Accelerate Gains as Shiseido Retreats
Sun care in China in 2025 remains moderately concentrated at the top, but the competitive landscape is increasingly dynamic as domestic brands strengthen their positions. L’Oréal (China) Co Ltd showed a marked increase in its retail value share over the review period, rising from 8% in 2020 to 14% in 2025, while Shiseido China Co Ltd, historically the leading player, saw its share contract notably, from 14% in 2020 to 11% in 2025, and fell to second position from 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in China - Category analysis
Key Data Insights
Proya Transforms Daily Routines with Sensorial Sun Protection
Proya Transforms Daily Routines with Sensorial Sun Protection
Mistine Revolutionises Convenience with Disposable Ampoule Format
Brands Win Loyalty by Tailoring Sun Protection to Daily Scenarios
Continued Robust Growth, with Sun Protection Becoming an Integral Part of Skin Health
Parental Demand for Safety Will Drive the Rapid Expansion of Children’S Solutions
Social Platforms to Accelerate Digital Discovery as Personalisation Reshapes Routines
L’Oréal and Local Players Accelerate Gains as Shiseido Retreats
Douyin and Xiaohongshu Drive Instant Sun Care Sales Conversions
Direct Selling Outpaces Offline Rivals with Targeted Outreach
Beauty and Personal Care in China - Industry Overview
A Return to Growth, with Both Premium and Mass Sales Rising
Key Data Insights
A Return to Growth, with Both Premium and Mass Sales Rising
Fan Beauty Diary’S Mask-First Strategy Unlocks Mass Appeal
Mao Geping’S Accessible Fragrances Bridge Inclusivity and Luxury
Lifestyle-Driven Beauty and Consumer Rituals Reshape the Chinese Market
Domestic Brands to Invest in Research and Development to Secure Long-Term Advantage
Gen Z Expected to Drive Emotional Engagement as Loyalty Shifts to Lifestyle Affinity
Local Brands Anticipated to Expand into Southeast Asia to Counter Domestic Saturation
L'oréal Leverages Innovation and Portfolio Breadth to Consolidate Its Lead
Douyin Accelerates Livestream Shopping as Social Commerce Eclipses Legacy Formats and Offline Sales
Harmay and Hotmaxx Drive Offline Innovation as Brand Livestreams Disrupt Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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