PROSPECTS AND OPPORTUNITIES
Despite challenges, sun care is set to see solid value growth
Sun care in China is expected to see a moderate positive retail value CAGR at constant 2024 prices in the forecast period, continuing its growth as consumer awareness of the need for sun protection for themselves and their children rises. However, the annual rates of expansion are unlikely to be as high as in the first half of the review period.
Consumers will seek additional benefits from sun care products
As consumer awareness of sun protection deepens, sun care in China is witnessing a shift in demand. Beyond basic protection against tanning, consumers are increasingly seeking products that offer additional benefits, such as anti-photoaging and brightening effects.
New practical formats to shape sun care moving forward
Innovation in sun care in the Chinese market is increasingly focused on product formats which enhance convenience and portability. While sun protection sprays have fallen out of favour due to concerns about their impact on the respiratory system, newer formats such as sunscreen sticks and cushion compacts are gaining popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in China - Category analysis
KEY DATA FINDINGS
Adult sun care continues to dominate, but baby and child-specific sun care leads growth as awareness rises
Leading player L'Oréal performs well, but smaller players rise strongly from a low base
Popularity of retail e-commerce drives a move away from some offline retailers, although others perform well
Despite challenges, sun care is set to see solid value growth
Consumers will seek additional benefits from sun care products
New practical formats to shape sun care moving forward
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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