PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Sun care will continue to register healthy constant value growth over the forecast period, Climate change is leading to longer and hotter summer, and this will support growth. In addition, increasing understanding of the dangers of sunlight will see some consumers looking to wear sun protection all year round.
Blurring of lines between skin care and sun care
There will an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and other skin care products, with these products habitually now containing high levels of sun protection. This could in particular dampen volume sales of adult sun care.
Continuing innovation over forecast period
There will continue to be innovations in sun care in terms of effectiveness, formats and packaging. For instance, Carroten recently launched a roll-on with SFP 50 for babies and children.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Serbia?
- Which are the leading brands in Serbia?
- How are products distributed in Serbia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Serbia - Category analysis
KEY DATA FINDINGS
Very healthy value growth in 2024
Beiersdorf, with its Nivea brand, continues to hold strong lead
E-commerce sees significant growth
Healthy constant value growth over forecast period
Blurring of lines between skin care and sun care
Continuing innovation over forecast period
Beauty and Personal Care in Serbia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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