PROSPECTS AND OPPORTUNITIES
Ongoing consumer awareness and skinification to sustain strong demand for sun protection
Sun care is expected to maintain a strong performance over the forecast period, supported by ongoing consumer awareness around the importance of sun protection. Demand will remain high for both adult and baby and child-specific sun protection, with consumers continuing to prioritise protection against harmful UV rays during summer months, ski holidays, and travel to sunny destinations.
Premium dermocosmetics to drive fastest growth across sun care
Premium sun care is projected to record the most dynamic performance across the category over the forecast period. Premium sun protection is expected to be the key growth driver, while premium aftersun is also set to perform well, albeit from a lower base.
Sustainable and skin-caring innovations to define the next wave of product development
Innovation in sun care will increasingly focus on sustainability and skin-enhancing benefits. Clean labelling will be crucial, with consumers paying close attention to ingredients and seeking formulations that are both effective and environmentally safe.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Austria - Category analysis
KEY DATA FINDINGS
Strong growth fuelled by rising demand and premiumisation in sun protection
Beiersdorf remains the undisputed leader while L’Oréal gains ground through dermocosmetic innovation
Health and personal care stores dominate, while pharmacies and e-commerce channels gain momentum
Ongoing consumer awareness and skinification to sustain strong demand for sun protection
Premium dermocosmetics to drive fastest growth across sun care
Sustainable and skin-caring innovations to define the next wave of product development
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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