Sun care products in Guatemala are expected to maintain positive growth in constant value terms (at 2024 prices) throughout the forecast period. A key driver is the increasing adoption of sun protection products by parents for their children, laying the foundation for lifelong habits.
Sun protection is becoming increasingly segmented by age, with products now more clearly targeting different life stages - particularly amongst women. Belcorp’s Cyzone Skin First SPF50 line, for instance, is formulated for teenagers and includes features suitable for acne-prone skin.
There is growing consumer demand for multi-functional products that provide both sun protection and skin treatment benefits. Products targeting hyperpigmentation are particularly gaining popularity among Guatemalans.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!