PROSPECTS AND OPPORTUNITIES
Sun protection moves beyond the summer season
Sun care is projected to continue reporting double-digit growth in both retail volume and value terms (at constant 2024 prices) throughout the forecast period. While sun protection has traditionally been seen as a seasonal category, mainly focused on the summer period, this perception is changing rapidly as awareness of the need for year-round protection grows.
Sun care meets cosmetics
The medicalisation of beauty is gradually blurring the lines between sun care and other categories. The market is increasingly offering UV-protective agents in everyday skin care and colour cosmetics products, such as powders, foundations, and moisturisers with added SPF that filter the sun's rays.
Skinification driving innovation in sun care
The skinification of sun care refers to dermatological sun protection brands focusing on adding beauty and active skin care benefits to their formulas in order to compete with skin care brands and colour cosmetics. Tinted products, active anti-ageing, anti-pigmentation, anti-temperature, and anti-shine formulations are just some of the benefits that brands are incorporating into their sun protection products to help them compete.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Mexico - Category analysis
KEY DATA FINDINGS
Growing health and beauty concerns encourage investment in premium sun care
BDF strengthens its leading position with strategic campaigns
Sun care sales shifting online
Sun protection moves beyond the summer season
Sun care meets cosmetics
Skinification driving innovation in sun care
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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