PROSPECTS AND OPPORTUNITIES
Health concerns will continue to support strong growth in volume and value terms
Sun care is expected to post improved results in volume and current value growth terms in 2025 and again in 2026, in part because the exceptionally high temperatures witnessed in 2024 have recently made Israelis even more conscious of the importance of taking steps to guard against UV rays. Growth rates are then projected to slow slightly over the rest of the forecast period due to encroaching maturity and a further reduction in inflation.
Mass segment set to remain dominant
Total sun care value sales are set to remain heavily concentrated in the mass segment over the forecast period. This is mainly because most Israelis will continue to favour mass products in the dominant category of sun protection, where premium alternatives are available but not perceived to offer any advantage in terms of core efficacy.
High levels of new product development activity expected
Solid long-term growth prospects should ensure sun care continues to rank among the more active areas of the Israeli beauty and personal market when it comes to innovation over the forecast period. The introduction of varieties with higher SPF ratings in sun protection will remain one of the most visible trends in this regard.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Israel - Category analysis
KEY DATA FINDINGS
Rising health awareness continues to lift overall demand
Domestic producer Dr Fischer maintains commanding lead
Increased price sensitivity favours discounters channel
Health concerns will continue to support strong growth in volume and value terms
Mass segment set to remain dominant
High levels of new product development activity expected
Beauty and Personal Care in Israel - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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