PROSPECTS AND OPPORTUNITIES
Dynamic growth set to continue in sun care
Sun care is expected to continue its dynamic growth in both retail volume and current value terms in Romania over the forecast period. Growth is expected across all categories, and for both the mass and premium segments.
Weather changes and health focus to spur use of sun protection
The seasonal shifts in weather caused by climate change are expected to result in longer and hotter summers, in the coming years. Consumer demand for sun protection will naturally rise in line with these weather changes.
Innovation to focus on new formats and added benefits
Over the forecast period, it is expected that manufacturer innovations will bring forth new sun care formats and products with added benefits. Hawaiian Tropic has already launched its Mineral Protection Powder Brush, with the new brush format marking a contrast to the lotions and sprays available in the Romanian sun care category.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Romania - Category analysis
KEY DATA FINDINGS
Weather-related changes drive sun care sales
L'Oréal Romania SRL leads the sun care category
Pharmacies leads in sun care distribution
Dynamic growth set to continue in sun care
Weather changes and health focus to spur use of sun protection
Innovation to focus on new formats and added benefits
Beauty and Personal Care in Romania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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