PROSPECTS AND OPPORTUNITIES
Younger consumers and rising disposable income underpin optimistic outlook
Sun care retains substantial potential for expansion in Brazil and is set to see value sales rise further across the forecast period with normalisation of daily protection across age groups as a central driver. Interest continues to build: in Euromonitor’s 2024 Voice of the Consumer: Beauty survey, 22% of Brazilian respondents sought specialised products with SPF 50+, up from 13% in 2019.
International volatility tests cost structures, while multifunctional alternatives may limit growth for sun care
Global trade and tax uncertainty continues to influence input costs, and Brazil is exposed where inputs are dollar denominated. Exchange-rate swings and higher import costs risk pushing up shelf prices, which could slow uptake or tilt demand towards more affordable options.
Digital price wars likely to intensify
Adult sun care is something of an exception within Brazilian beauty and personal care: only 66% of sales sit in mass, versus roughly 80% for the industry overall. The reason is the broader value proposition hydration, anti-ageing and complexion benefits alongside UV defence which supports higher price tiers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Brazil - Category analysis
KEY DATA FINDINGS
Growth cools as routines shift
Light textures and sticks win on practicality
Distribution tilts to e-commerce and pharmacies
Younger consumers and rising disposable income underpin optimistic outlook
International volatility tests cost structures, while multifunctional alternatives may limit growth for sun care
Digital price wars likely to intensify
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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