PROSPECTS AND OPPORTUNITIES
The continued rise of multifunctional products
Sun care in Singapore is expected to maintain a retail value CAGR which is above that of overall beauty and personal care at constant 2024 prices in the forecast period. In a continuation of the trend seen in 2024, baby and child-specific sun care is expected to see stronger growth, although adult sun protection will continue to account for approaching 90% of sales.
Personalisation as a key differentiator
Personalisation is shaping up to be an essential strategy in the crowded sun care category, with consumers seeking products tailored to their specific lifestyle and skin condition. Singapore’s multicultural population includes individuals with a variety of skin types, from oily to dry to sensitive, and each demographic appreciates sun protection formulae that truly understand local climatic demands.
Innovation driving the next wave
Innovation is emerging as a powerful force propelling sun care forward, and this is set to continue, not only in terms of how products are formulated, but also in how they are marketed and sold. Younger generations are increasingly turning to platforms such as TikTok for product discovery, making live-streams a dynamic channel to showcase the capabilities of sun protection products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Singapore - Category analysis
KEY DATA FINDINGS
The emergence of multifunctional sun care products
Sun care is becoming increasingly crowded
Redefining retail channels
The continued rise of multifunctional products
Personalisation as a key differentiator
Innovation driving the next wave
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Sun Care research and analysis database.
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