PROSPECTS AND OPPORTUNITIES
Self-tanning is expected to gain traction as consumers increasingly view it as safer alternative to sun exposure
Sales of sun care are expected to grow strongly rise in volume and constant value (at 2024 prices) terms in Kazakhstan during the forecast period With an anticipated increase in the number of trips taken by consumers, both within Kazakhstan and abroad, demand for sun protection products in travel formats will increase accordingly.
Expanding user base will drive growth
Sun care is broadening beyond the traditional adult female demographic. Increasingly, men and teenagers are integrating sun protection products into their routines, particularly those which feature lightweight textures, fast absorption, and minimal fragrance.
Movement towards “cleaner” formulations and multifunctional benefits
Product development in sun care is moving towards more natural and non-aggressive formulations, in response to consumer demand for clean beauty and safer ingredients. Modern sun protection products are also expected to offer a multifunctional approach, combining SPFs with anti-ageing benefits, moisturisation, and even pollution protection.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Kazakhstan?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Rising awareness of dangers of solar UV radiation fuels demand
Beiersdorf leads while Face Shop harnesses growing local interest in Korean beauty trends
Retail landscape continues to evolve
Self-tanning is expected to gain traction as consumers increasingly view it as safer alternative to sun exposure
Expanding user base will drive growth
Movement towards “cleaner” formulations and multifunctional benefits
Beauty and Personal Care in Kazakhstan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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