PROSPECTS AND OPPORTUNITIES
Daily use sun protection boosts value sales
Sun care will register lower value growth over the forecast period than over the review period, as the surge linked to post-pandemic travel and outdoor activity stabilises. While seasonal demand will remain important, there will be increasing use of sun care products on a year-round basis, as SPF is integrated into daily skin care routines.
Increasing scrutiny of sun care offerings
Consumers will become more discerning about sun care offerings and will increasingly seek out dermatologist-recommended, reef-safe, or fragrance-free formulas. Transparent labelling and specific skin type lines will become more important.
Continuing innovation as players look to stand out
Innovation will focus on lighter formats, hybrid products (SPF/serum, SPF/foundation), as well as more effective water-resistant and sweat-proof formulas. In terms of environmental responsibility, there will be more launches of refillable sun protection offerings and more use of biodegradable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Latvia - Category analysis
KEY DATA FINDINGS
Very positive performance in 2024
Beiersdorf narrows the gap with leader L’Oréal
Pharmacies continue to lead distribution
Daily use sun protection boosts value sales
Increasing scrutiny of sun care offerings
Continuing innovation as players look to stand out
Beauty and Personal Care in Latvia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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