PROSPECTS AND OPPORTUNITIES
Innovation, travel and growing consumer knowledge is expected to boost value growth in sun care
Sales of sun care are expected to rise steadily over the forecast period, although the category will continue to exhibit marked seasonality, influenced heavily by prevailing weather conditions. Growth will be mainly driven by ongoing innovation, as consumer demand remains in line with improvements in quality of life and an expected increase in travel activity.
Innovation in sun protection will focus on advanced functionality and product formats
Sun protection, which is projected to be the second most dynamic category within sun care, will innovate in response to shifting consumer preferences. As a result, we expected to see the introduction of product formats that reflect the demand for both enhanced functionality and ease of use.
Players are set to offer multifunctional, sensorially appealing, and easy-to-apply sun care
A number of global innovative trends and product developments are set to emerge in the local market over the early forecast period. A notable example comes from India, where leading cosmetics brand Lakmé has launched a range of sun care products aimed at addressing common consumer concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in North Macedonia?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Rising awareness of sun damage and the demand for skin care benefits boosts value growth
Beiersdorf dooel Skopje takes the lead from domestic player Alkaloid AD Skopje
Supermarkets lead distribution of sun care, offering a wide variety of products
Innovation, travel and growing consumer knowledge is expected to boost value growth in sun care
Innovation in sun protection will focus on advanced functionality and product formats
Players are set to offer multifunctional, sensorially appealing, and easy-to-apply sun care
Beauty and Personal Care in North Macedonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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