PROSPECTS AND OPPORTUNITIES
Rising health awareness and tourism to sustain steady growth in sun care
Sales of sun care are expected to continue rising steadily over the forecast period, driven by increasing consumer education around the health risks associated with sun exposure and the importance of daily protection. Greater awareness of the damaging effects of UV rays is expected to support more consistent use of sun care products throughout the year.
Dermo sun care continues expanding into the mass segment
Dermo sun care is set to maintain its strong momentum, accounting for approximately 64% of total sun care value sales. These products are widely trusted for their efficacy and are often recommended by pharmacists and health professionals.
Innovation focuses on multifunctional formulas with skin-enhancing benefits
Innovation in sun care is expected to continue focusing on multifunctional formulations that go beyond UV protection. Products featuring added benefits – such as anti-pigmentation, skin brightening, moisturising, and anti-ageing effects – are seeing growing consumer demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Morocco - Category analysis
KEY DATA FINDINGS
Growing awareness of sun protection and heatwaves drives year-round demand
L’Oréal Maroc retains lead as awareness campaigns boost brand visibility
Health and beauty specialists dominate sales as dermo sun care gains ground
Rising health awareness and tourism to sustain steady growth in sun care
Dermo sun care continues expanding into the mass segment
Innovation focuses on multifunctional formulas with skin-enhancing benefits
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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