Competitive Landscape
L’Oréal Narrows Gap as Established Leaders Look to Defend Their Share
Sun care in Thailand is moderately concentrated, with the top two companies, Beiersdorf Thailand and Shiseido (Thailand) accounting for more than a third of overall sales, holding 19% and 15% retail value shares, respectively, in 2025. Over the 2020–2025 period, Beiersdorf Thailand’s share declined from 21% to 19%, while Shiseido (Thailand) was also down from 16% to 15%.
Her Hyness and Ingu Boost Growth with Clinical and Digital Innovation
Several emerging Thai brands have achieved rapid growth by focusing on ingredient transparency, clinical positioning and digital-first marketing strategies. Ingu Skin has successfully targeted “skin-intellectual” consumers through an ingredient-first approach, building trust by clearly communicating the function of each active ingredient.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Thailand - Category analysis
Key Data Insights
Hybrid Sunscreen Launches Reshape Routines and Boost Growth
Hybrid Sunscreen Launches Reshape Routines and Boost Growth
Cathy Doll and Smooto Attract New Users with Affordable Hybrid Sunscreens
Ingu and Cathy Doll Use Social Creators to Spark Rapid Sell-Outs
Consumers to Embrace Daily Sun Protection for Long-Term Skin Health
Creators and Dermatologists to Shape Trust and Drive Purchasing Decisions
L’Oréal Narrows Gap as Established Leaders Look to Defend Their Share
Her Hyness and Ingu Boost Growth with Clinical and Digital Innovation
Health and Beauty Specialists Win Trust with Product Expertise
Quick Commerce Platforms Deliver Instant Sun Care Solutions
E-Commerce Gains Momentum with Trend-Driven Sunscreen Launches
Beauty and Personal Care in Thailand - Industry Overview
Hybrid Sun Care Launches Drive Consumer Daily Routines
Key Data Insights
Hybrid Sun Care Launches Drive Consumer Daily Routines
Srichand Leverages Vegan Actives to Build T-Beauty Identity
Digital Shoppertainment Accelerates Brand-Consumer Engagement
Brands to Innovate with Climate-Adapted Benefits to Boost Daily Relevance
Shoppertainment and Social Commerce Reshape Digital Discovery and Conversion
L’Oréal Thailand Strengthens Its Lead
Emerging Local Brands Disrupt with Science-Led Launches
Watsons and Boots Drive In-Store Trials as E-Commerce Makes Gains
Tiktok Shop and Shopee Accelerate Digital Beauty Engagement
Watsons and Tiktok Shop Shape Omnichannel Beauty Strategies
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!