PROSPECTS AND OPPORTUNITIES
Sun care faces promising outlook
Sun care faces a healthy performance in Thailand over the forecast period. The rising importance of holistic health and wellness will urge consumers to take better care of their skin from a younger age.
Rising demand for multifunctional sun care products
Multifunctional sun care products will continue to grow in popularity, with sun protection brands increasingly adding new benefits. Product claims will not just cover skin protection from sunlight and UV rays, but also further specific properties, such as oil control, moisturising, anti-ageing (reducing wrinkles), cooling, and skin nourishment.
Sustainable innovations will gain exposure in sun care
There is a growing preference for organic and reef-safe sun care products in Thailand, reflecting the heightened levels of environmental consciousness among Thai consumers. Reef safe sunscreen does not contain UV blocking chemicals like oxybenzone and octinoxate which are known to cause coral bleaching.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Thailand - Category analysis
KEY DATA FINDINGS
Steady growth in sun care as brands deliver more sophisticated formulas
Beiersdorf Thailand Co Ltd claims lead with mass sun protection brand Nivea Sun
Grocery retailers are prime location for buying sun care
Sun care faces promising outlook
Rising demand for multifunctional sun care products
Sustainable innovations will gain exposure in sun care
Beauty and Personal Care in Thailand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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