PROSPECTS AND OPPORTUNITIES
Rising trend for sun care in Japan in the forecast period
As the climate continues to change, with longer periods of extreme heat, awareness of the negative effects of sun exposure on skin and ageing is increasing. This awareness, combined with the increasing year-round use of sun protection products, is expected to drive solid growth for sun care in Japan in retail value terms at constant 2024 prices.
Innovative partnerships with health and personal care stores in sun protection
Health and personal care stores remained the leading distribution channel in sun care in Japan in 2024, and continued to see a rise in its share. This trend is anticipated to continue throughout the forecast period, as Japanese health and personal care stores have been focusing on enhancing customer loyalty and differentiating themselves from their competitors by concentrating on collaborative products, including sun protection products.
Emerging competition and innovation in sun protection
Sun care is poised for more intense competition as new brands enter the space, expanding their ranges of beauty and personal care products beyond the traditional. For example, in March 2025, Shabondama Soap, which is known for its additive-free soaps, launched its first sunscreen product.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Japan - Category analysis
KEY DATA FINDINGS
Evolution of sun care: Rising demand and technological innovations
Innovation in sun protection: Merging skin care with sun care
Sun protection innovations for users of colour cosmetics
Rising trend for sun care in Japan in the forecast period
Innovative partnerships with health and personal care stores in sun protection
Emerging competition and innovation in sun protection
Beauty and Personal Care in Japan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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