As the climate continues to change, with longer periods of extreme heat, awareness of the negative effects of sun exposure on skin and ageing is increasing. This awareness, combined with the increasing year-round use of sun protection products, is expected to drive solid growth for sun care in Japan in retail value terms at constant 2024 prices.
Health and personal care stores remained the leading distribution channel in sun care in Japan in 2024, and continued to see a rise in its share. This trend is anticipated to continue throughout the forecast period, as Japanese health and personal care stores have been focusing on enhancing customer loyalty and differentiating themselves from their competitors by concentrating on collaborative products, including sun protection products.
Sun care is poised for more intense competition as new brands enter the space, expanding their ranges of beauty and personal care products beyond the traditional. For example, in March 2025, Shabondama Soap, which is known for its additive-free soaps, launched its first sunscreen product.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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