PROSPECTS AND OPPORTUNITIES
Skin health concerns and rising temperatures should fuel demand for sun care
Sun care is set to see steady growth in value terms (at constant 2024 prices) over the forecast period thanks to increasing awareness about the importance of using sun protection, and not just during the summer. Brands are working to increase sales to as steady a level as possible throughout the year by promoting the use of sun protection products as an integral part of their daily skin care routines.
Thriving tourism industry should boost sales
Forecasts of increasingly warmer temperatures and the steady growth of tourism in Italy should contribute to an increase in demand for sun care products not only during the summer but also in other seasons. This trend will be further reinforced by increasing consumer awareness of the risks associated with UV exposure and the search for products that offer effective and long-lasting protection.
Sustainability concerns likely to influence new product development
There is a growing focus on the development and supply of products made from natural ingredients, with sustainable packaging and zero impact on marine life. This focus, initially concentrated among independent brands, is increasingly gaining ground among the category leaders.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Italy - Category analysis
KEY DATA FINDINGS
Growing awareness around skin health boosting sales of sun care
Leading players focus on the importance of year-round sun protection
Consumers turn to pharmacies for their sun care solutions
Skin health concerns and rising temperatures should fuel demand for sun care
Thriving tourism industry should boost sales
Sustainability concerns likely to influence new product development
Beauty and Personal Care in Italy - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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