PROSPECTS AND OPPORTUNITIES
Sun care to grow, though with some constraints
Sun care is expected to see continued growth in the forecast period, driven by increasing awareness of the importance of sun protection and a growing emphasis on skin health, with Ecuador being a region with high UV exposure. With consumers becoming more informed, the demand for multi-benefit sunscreens, and dermocosmetic formulations is rising.
Commercial efforts are crucial to stay relevant
Commercial efforts are crucial in driving the growth of sun care. In this regard, Laboratorios Siegfried heavily invests in its Suncare brand with localized messaging like "Ecuador es el país donde el sol te acaricia más que en otro país" (“Ecuador is the country caresses you more than in other countries)”, emphasising the country’s high UV exposure.
Sun protection is looking beyond SPF
Customers are increasingly moving beyond just focusing on SPF when choosing sun care products, recognising that SPF 50 is typically the maximum real protection, and that higher SPF numbers often do not offer significantly greater benefits. This has led many to question the true effectiveness of SPF claims, realising that SPF100 is more of a marketing tool than an indicator of vastly superior protection.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Ecuador?
- Which are the leading brands in Ecuador?
- How are products distributed in Ecuador?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Ecuador - Category analysis
KEY DATA FINDINGS
High UV in Ecuador transforms sun care into a staple for Ecuadorian population
Yanbal leads the category with a wide portfolio of sun care products
Direct selling leads the category, while new channels emerge
Sun care to grow, though with some constraints
Commercial efforts are crucial to stay relevant
Sun protection is looking beyond SPF
Beauty and Personal Care in Ecuador - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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