Sun care is expected to see continued growth in the forecast period, driven by increasing awareness of the importance of sun protection and a growing emphasis on skin health, with Ecuador being a region with high UV exposure. With consumers becoming more informed, the demand for multi-benefit sunscreens, and dermocosmetic formulations is rising.
Commercial efforts are crucial in driving the growth of sun care. In this regard, Laboratorios Siegfried heavily invests in its Suncare brand with localized messaging like "Ecuador es el país donde el sol te acaricia más que en otro país" (“Ecuador is the country caresses you more than in other countries)”, emphasising the country’s high UV exposure.
Customers are increasingly moving beyond just focusing on SPF when choosing sun care products, recognising that SPF 50 is typically the maximum real protection, and that higher SPF numbers often do not offer significantly greater benefits. This has led many to question the true effectiveness of SPF claims, realising that SPF100 is more of a marketing tool than an indicator of vastly superior protection.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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