Sun care is expected to see ongoing resilient growth over the forecast period, driven by rising public awareness of UV-related health risks and the increasing incorporation of sun protection into daily wellness and skincare routines. Sun protection is projected to remain the most dynamic subcategory, supported by continuous product innovation and expanding use occasions.
Regulatory reform and consumer advocacy are jointly reshaping the future of New Zealand’s sun care market, laying a stronger foundation for trust and category expansion. The passage of the Therapeutic Products Act (2023), set to replace the Sunscreen Product Safety Standard by 2026, signals a transition toward a more rigorous and harmonised regulatory framework.
Innovation will be a key growth catalyst across both mass and premium segments in sun care over the forecast period. There will be a greater emphasis on dermocosmetics-inspired sun care solutions that pair broad-spectrum SPF with treatment-grade ingredients, such as niacinamide, peptides, or antioxidant complexes.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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