PROSPECTS AND OPPORTUNITIES
Sun care from a summer staple to a daily essential
Sun care is expected to see ongoing resilient growth over the forecast period, driven by rising public awareness of UV-related health risks and the increasing incorporation of sun protection into daily wellness and skincare routines. Sun protection is projected to remain the most dynamic subcategory, supported by continuous product innovation and expanding use occasions.
Regulatory reform and consumer advocacy set the stage for a more transparent and resilient sun care market
Regulatory reform and consumer advocacy are jointly reshaping the future of New Zealand’s sun care market, laying a stronger foundation for trust and category expansion. The passage of the Therapeutic Products Act (2023), set to replace the Sunscreen Product Safety Standard by 2026, signals a transition toward a more rigorous and harmonised regulatory framework.
Innovation and sustainability to drive trends
Innovation will be a key growth catalyst across both mass and premium segments in sun care over the forecast period. There will be a greater emphasis on dermocosmetics-inspired sun care solutions that pair broad-spectrum SPF with treatment-grade ingredients, such as niacinamide, peptides, or antioxidant complexes.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in New Zealand - Category analysis
KEY DATA FINDINGS
Sun care sees ongoing growth, thanks to rising awareness of the need to protect skin from the sun
Cancer Society retains leadership in sun care, while L'Oréal New benefits from dermocosmetics and masstige innovation
Supermarkets remain the core channel for sun care, while e-commerce continues to grow
Sun care from a summer staple to a daily essential
Regulatory reform and consumer advocacy set the stage for a more transparent and resilient sun care market
Innovation and sustainability to drive trends
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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