PROSPECTS AND OPPORTUNITIES
Sun care market will face ongoing challenges
The market for sun care in Kenya are expected to remain largely flat in constant value terms over the forecast period. Despite rising awareness of the harmful effects of UV exposure and the importance of daily sun protection, these products are still not widely perceived as an essential part of a skin care routine.
Sun care products will be purchased primarily by affluent consumers
Sun care products in Kenya will continue to be purchased primarily by affluent households and younger consumers, who are more influenced by global beauty trends and place greater emphasis on personal grooming and appearance. For the wider population, however, sun care will still be perceived as a “nice-to-have” rather than an essential, largely due to the relatively high price points.
Education via social media could drive consistent usage
Despite growing awareness through social media, misconceptions about sun care remain common. Many consumers believe sunscreen is only necessary during hot seasons, or are unsure how to integrate it into a daily skin care routine.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Kenya?
- Which are the leading brands in Kenya?
- How are products distributed in Kenya?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Kenya - Category analysis
KEY DATA FINDINGS
Kenyans consumers show growing awareness about the importance of sun protection
Beiersdorf leads highly fragmented market, with new entrants gaining traction
Supermarkets maintains leading share of sales
Sun care market will face ongoing challenges
Sun care products will be purchased primarily by affluent consumers
Education via social media could drive consistent usage
Beauty and Personal Care in Kenya - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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