PROSPECTS AND OPPORTUNITIES
Increasing awareness of the importance of sun protection should fuel dynamic growth
Sun care is projected to see a dynamic doble-digit CAGR (in value terms at constant 2024 prices) over the forecast period. This growth is likely to be supported by rising income levels, increasing consumer awareness of the importance of using sun protection, and a broader selection of brands.
Multifunctional products could present challenges and opportunities
Despite strong growth projections, sun care could face growing competition from multipurpose skin care and colour cosmetics products. For instance, tone-up and colour-correcting products designed for daily use continue to perform well, catering to consumers seeking a natural make-up look.
Innovation expected to focus on skin health
Serum and milky-format sun protection with high absorption will continue to dominate the market in the coming years, driven by Vietnam’s predominantly hot climate. Non-greasy formulas with anti-pollution properties that do not transfer onto clothing will become key selling points for brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Vietnam - Category analysis
KEY DATA FINDINGS
Sun protection a growing concern for locals
L'Oréal storms into the lead after an impressive year’s growth in 2024
E-commerce making big gains in sun care boosted by the strength of TikTok Shop
Increasing awareness of the importance of sun protection should fuel dynamic growth
Multifunctional products could present challenges and opportunities
Innovation expected to focus on skin health
Beauty and Personal Care in Vietnam - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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