PROSPECTS AND OPPORTUNITIES
Continual growth for sun care to be driven by new products from premium brands
Sun care in Hong Kong is poised for continued growth over the forecast period, driven by increasing consumer awareness of the potential harm from the sun’s rays, active lifestyles, and technological advancements. As consumers become increasingly discerning, they will seek innovative products that offer both protection and skin care benefits.
Sustainability: Beyond UV with the rise of ocean-friendly sunscreen
Sustainability is set to increasingly gain momentum as a major focus for both local consumers and brands, driven by rising awareness of the impact of sun care on the environment. This is set to encourage consumers to purchase ocean-friendly sunscreen, in particular.
Anessa set to further drive sun care innovation
Anessa is a premium Japanese sun protection brand, owned by Shiseido, which emphasises its high-performance, water-resistant formulations that offer strong UV protection. It is particularly popular among young consumers who also seek advanced skin care solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Increase in health awareness and outdoor activities drive demand for sun care
Dominant premium sun care gains further value share
Health and beauty specialists dominates distribution of sun care
Continual growth for sun care to be driven by new products from premium brands
Sustainability: Beyond UV with the rise of ocean-friendly sunscreen
Anessa set to further drive sun care innovation
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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