PROSPECTS AND OPPORTUNITIES
Significant growth is set to be driven by rising awareness, warmer weather, and the improved economy
Sales of sun care products in Peru are forecast to increase, with a strong performance expected to be driven by several key factors. Firstly, weather conditions are anticipated to return to typical seasonal patterns, with more consistent sunshine throughout the year.
Sun care will continue to be driven by dermatologists and point-of-sale specialists
A key factor driving the continued growth of sun care, will be the ongoing effort by various market players to promote the year-round use of sun protection; not just during the summer or when the sun is visible, but as a daily essential. The ongoing collaboration with dermatologists will play a significant role.
Sun care innovations are expected to focus on stronger skin protection and cross-category benefits
Across the forecast period, innovations in sun care will continue to focus on enhancing effectiveness and providing improved protection against the sun's rays, for both adults and children. Brands will increasingly emphasise the importance of sun care, especially during the summer months when sun exposure increases.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Peru - Category analysis
KEY DATA FINDINGS
Sun care records the strongest growth as daily use of the product increases
Unique SA maintains its leadership, while Beiersdorf SAC boosts its share
Direct selling continues to lead, while pharmacies improve share by offering expert guidance
Significant growth is set to be driven by rising awareness, warmer weather, and the improved economy
Sun care will continue to be driven by dermatologists and point-of-sale specialists
Sun care innovations are expected to focus on stronger skin protection and cross-category benefits
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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