PROSPECTS AND OPPORTUNITIES
Return to strong growth in forecast period
Value sales of sun care are expected to increase strongly in Saudi Arabia during the forecast period due to a combination of climate, health awareness, and evolving consumer habits. The country's intense sun exposure and high UV levels have driven greater awareness around the importance of daily sun protection.
Opportunities for further development of private label segment
Private label and exclusive sun care brands are expected to continue to see growth during the forecast period, driven by increased demand for high-quality, affordable products. Retailers, including pharmacies and beauty specialists, place a strong emphasis on their private labels, with their support helping to develop consumer trust and contributing to the popularity of ranges such as Lirene.
Sustainability a growing focus for sun care
Following in the government’s footsteps and global initiatives, beauty and personal care companies are set to place more focus on sustainability with this being likely to increasingly inform the production, packaging and marketing of sun care products. L’Oréal Middle East, which offers leading sun care brands such as La Roche-Posay and Vichy, has already launched its sustainability programme, L’Oréal for the Future, with a set of deliverables by 2030.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Strong upward trend despite slight fall in 2024
La Roche-Posay benefits from strong reputation
Pharmacies remains largest channel, as online development continues
Return to strong growth in forecast period
Opportunities for further development of private label segment
Sustainability a growing focus for sun care
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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