PROSPECTS AND OPPORTUNITIES
Growth fuelled by rising consumer awareness, habitual daily use, and continued health education campaigns around UV-related skin risks
Sun care is expected to register healthy growth over the forecast period, driven by growing consumer awareness, habitual daily use, and continued health education campaigns around UV-related skin risks. An increasing population, ongoing urbanisation, and the growth of modern retailing resulting in more consumers gaining access to a wider range of sun care products will also support future growth.
Opportunity for aftersun products with targeted education and marketing
Aftersun products, including soothing aloe gels and skin recovery lotions, present an emerging growth opportunity, especially when positioned as essential items for beach trips, outdoor sports, and other summer activities. Despite their potential, aftersun products lack widespread consumer awareness, therefore targeted education and marketing is needed to fuel demand.
Expansion of products that suits Pakistan’s humid climate
Innovation opportunities in the sun care market lie in expanding lightweight, sweat-resistant, non-comedogenic SPF formats, such as mists, sticks, and matte finish gels, that suit Pakistan’s humid climate. There is also potential for tinted sun protection products catering to local skin tones, and SPF-integrated daily moisturisers designed for combination and oily skin types.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Pakistan - Category analysis
KEY DATA FINDINGS
Increased awareness of the harmful effects of UV exposure supports demand
With strong brand loyalty and wide availability, Pond’s maintains its lead in 2024
Supermarkets and hypermarkets expand their sun care sections, increasing the year-round visibility of SPF products
Growth fuelled by rising consumer awareness, habitual daily use, and continued health education campaigns around UV-related skin risks
Opportunity for aftersun products with targeted education and marketing
Expansion of products that suits Pakistan’s humid climate
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!