Competitive Landscape
Honasa Consumer Accelerates Share Gains as D2c Challengers Disrupt Legacy Players
Over the review period, sun care in India became markedly more concentrated, with Honasa Consumer expanding its share from 9% in 2021 to 36% in 2025, making it the clear leader in the field. This rapid ascent is driven by a portfolio of direct-to-consumer brands such as Mamaearth, The Derma Co, Aqualogica, and Dr.
Dot & Key and Emerging Brands Drive Format Innovation and Expand Daily Usage
Product innovation served as a critical lever for growth and competitive repositioning in Indian sun care during the year. A wave of new launches catered to evolving consumer habits, prioritising convenience, inclusivity and efficacy.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in India - Category analysis
Key Data Insights
Foxtale Expands Inclusivity and Boosts Sun Care Adoption
Foxtale Expands Inclusivity and Boosts Sun Care Adoption
Lakmé Drives Trust through Transparency and Verified Efficacy
Asaya’S Innovative Mists Reshape Daily Sun Protection Habits
Brands to Use Certification and Tech Tools to Earn Consumer Trust
Habit-Driven Formats to Boost Daily Spf Use
Social Commerce and Community Engagement to Drive Sun Care Adoption
Honasa Consumer Accelerates Share Gains as D2c Challengers Disrupt Legacy Players
Dot & Key and Emerging Brands Drive Format Innovation and Expand Daily Usage
Mamaearth and Dot & Key Drive Online Expansion with Influencer-Led Engagement
Beauty and Personal Care in India - Industry Overview
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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