PROSPECTS AND OPPORTUNITIES
Year-round use of sun protection will support ongoing growth across the forecast period
Sales of sun care are expected to rise over the forecast period, with baby and child-specific sun care products set to be the most dynamic category. In the coming years, the trend towards year-round use of both sun protection and self-tanning products will continue to drive category growth.
The expansion of baby and child specific sun care is set to bolster sales
The market for children's sun care is expected to continue experiencing strong growth, driven by parents' increasing concerns about protecting their children’s delicate skin from harmful sun exposure. This trend will be further supported by the development of new, user-friendly formats like sprays, which are gaining popularity due to their convenience.
There is set to be a focus on sustainable and dermatologically-backed sun care
Sustainability and dermatological expertise will remain fundamental drivers in the sun care market through 2025 and beyond. Consumers will increasingly seek products that not only offer high levels of protection but are also environmentally responsible.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Hungary - Category analysis
KEY DATA FINDINGS
Premiumisation, added-ingredients and self-tanning bolsters growth in 2024
Beiersdorf retains its lead while Cremax records an uplift in share with brand Uriage
Health and personal care stores lead distribution while e-commerce declines
Year-round use of sun protection will support ongoing growth across the forecast period
The expansion of baby and child specific sun care is set to bolster sales
There is set to be a focus on sustainable and dermatologically-backed sun care
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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