PROSPECTS AND OPPORTUNITIES
New product launches are set to align with the health skin trend
Over the forecast period, sun care in Germany is expected to see stable retail value growth, while volume growth is expected to slow. While all categories with significant sales are anticipated to grow, baby and child-specific sun care and mass sun protection is predicted to experience the most substantial increase.
Multifunctionality will become a key sales driver for sun care over the forecast period
Over the forecast period, multifunctionality is likely to become standard, rather than an added bonus. Consumers will now expect SPF products to offer additional skin care benefits, such as antioxidants, like vitamins C and E, hyaluronic acid for hydration and niacinamide to balance skin tone.
New, practical formats will shape innovation and buying habits in sun care
Across the forecast period, innovation in sun care will increasingly focus on product formats that enhance convenience and portability. Consumers are increasingly gravitating towards formats that enhance ease of use, particularly products that can be applied quickly and easily, without mess, and reapplied throughout the day.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Germany - Category analysis
KEY DATA FINDINGS
Positive growth is led by baby and child-specific sun care products in 2024
Beiersdorf AG retains the lead although share is lost to second-placed L'Oréal Deutschland
Health and personal care stores lead sales, while retail e-commerce gains further ground
New product launches are set to align with the health skin trend
Multifunctionality will become a key sales driver for sun care over the forecast period
New, practical formats will shape innovation and buying habits in sun care
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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