Over the forecast period, sun care in Germany is expected to see stable retail value growth, while volume growth is expected to slow. While all categories with significant sales are anticipated to grow, baby and child-specific sun care and mass sun protection is predicted to experience the most substantial increase.
Over the forecast period, multifunctionality is likely to become standard, rather than an added bonus. Consumers will now expect SPF products to offer additional skin care benefits, such as antioxidants, like vitamins C and E, hyaluronic acid for hydration and niacinamide to balance skin tone.
Across the forecast period, innovation in sun care will increasingly focus on product formats that enhance convenience and portability. Consumers are increasingly gravitating towards formats that enhance ease of use, particularly products that can be applied quickly and easily, without mess, and reapplied throughout the day.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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