Sun care is poised for continued growth, although the pace is likely to stabilise at more sustainable levels. Premium sun protection will outperform mass sun protection in terms of dynamism.
Multi-functional sun care products will continue to rise in popularity in the coming years. Product claims will encompass not only skin protection from sunlight and UV rays but also more specific properties, such as oil control, moisturisation, anti-ageing (reducing wrinkles), cooling, and skin nourishment.
With rising consumer awareness of skin health and the importance of protecting facial skin in particular from the sun, there will likely be an increasing number of players seeking to expand their portfolios in this growing segment. For instance, the Farmatodo pharmacy chain has introduced a sunscreen line under its name, beauty specialist Medipiel has brought Bella Aurora as an exclusively sold brand, whilst door-to-door player Yanbal recently launched Total Block Dermafusion, a 360-degree photoprotection line, to enhance their sunscreen portfolio with a more facially oriented approach.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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