PROSPECTS AND OPPORTUNITIES
Sun safety to support future growth
Healthy growth rates of sun care products throughout the forecast period will be driven by rising awareness of the need for effective sun protection. Finns are increasingly willing to spend money on more advanced sun care options, helping to boost the value sales of sun care.
Premium products to fare well, with eco-friendly options on the rise
Premium products will outperform mass products in sun protection and aftersun, thanks to a broad selection of both dermocosmetic and standard brands. In self-tanning, mass products will benefit from more product portfolios targeted at Generation Z and A, including brands such as Bondi Sands, for example.
Safety and nourishment as key concerns, while social media will play growing role in product promotion
Innovation in sun care will be focused on safety and skin nourishment, as well as new application formats. The forecast period will see more easy-to-apply sprays and foams that have a light feel on skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Finland?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Finland - Category analysis
KEY DATA FINDINGS
Soaring sales for sun care in 2024
L'Oreal in the lead, with Bondi Sands gaining share
Grocery retailers benefit from consumer focus on convenience, while natural and dermocosmetics brands attract rising interest
Sun safety to support future growth
Premium products to fare well, with eco-friendly options on the rise
Safety and nourishment as key concerns, while social media will play growing role in product promotion
Beauty and Personal Care in Finland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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