Sun care is expected to see further value growth over the forecast period. The category is set to see growth decelerate in 2025, with the main factor behind this slower rate of value growth likely to be price.
The skinification trend is set to continue over the forecast period, with a wide range of beauty and personal care products expected to become more sophisticated and to include sun protection and aftersun care features. This development is likely to impede the growth of sun care products in Belgium over the next five years.
The significant success of premium dermocosmetics within sun care in Belgium at the end of the review period was driven by consumers’ growing awareness of specific health and wellness claims. Given the scarce presence of mass dermocosmetics brands in the segment, there is an opportunity for mass dermocosmetics to develop over the forecast period and to intercept demand for consumers who are looking for specific health and wellness claims but are reluctant to pay the high prices commanded by premium dermocosmetics brands.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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