PROSPECTS AND OPPORTUNITIES
Rising knowledge of skin care is set to drive growth in sun care, as after sun boosts growth
Sales of sun care products in Portugal are expected to increase in 2025 in current value terms, with continued growth projected over the forecast period. This positive outlook is being driven by heightened consumer awareness of the risks associated with UV exposure, particularly skin cancer and premature ageing, as well as a rise in outdoor activities.
Competition is set to remain intense as consumers increasingly prioritise quality sun care
Competition within sun care is expected to remain strong in the coming years, with both mass-market and premium brands vying for consumer spend. While private label is likely to become increasingly sophisticated and expand its presence, premium brands are anticipated to continue gaining share, particularly within the sun protection segment.
Innovation will remain crucial as sun care focuses on efficacy and sustainability
Innovation will continue to be a key driver in the highly competitive sun care market, with particular emphasis on the development of advanced formulations targeting specific skin concerns, such as melanoma. Beyond the introduction of new-generation UV filters, innovation is also expected in product formats, with increasing demand for convenient options such as travel-size sunscreens, sticks, roll-ons, and solutions presented in sustainable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Portugal - Category analysis
KEY DATA FINDINGS
Growing awareness of skin health and ongoing innovation fuels growth in sun care
L’Oréal Portugal Unipessoal Lda leads, however, Avène becomes the top brand
Health and beauty specialists maintain its dominance in sun care
Rising knowledge of skin care is set to drive growth in sun care, as after sun boosts growth
Competition is set to remain intense as consumers increasingly prioritise quality sun care
Innovation will remain crucial as sun care focuses on efficacy and sustainability
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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