PROSPECTS AND OPPORTUNITIES
Maturity to limit growth prospects
Sun care is projected to see moderate retail volume and value (constant 2024 prices) CAGRs over the forecast period. The performance of sun care is closely tied to the number of sunny days in the year.
Travel may boost domestic sales
Many consumers in Lithuania take holidays in warmer climes. With premiumisation on the rise, they may prefer to purchase known and trusted brands at home, instead of taking a risk and buying an unfamiliar brand in their chosen holiday destination.
Little innovation although format preferences may be disrupted
No significant innovation is expected to in sun care in the short to medium term. However, sun protection mists may gain a preference over lotion, as the former format is considered more convenient to apply.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Lithuania?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Lithuania - Category analysis
KEY DATA FINDINGS
Longer, hotter Lithuanian summer boosts sun care in 2024
International players lead the way in sun care
Pharmacies benefit from a strong offer of premium brands
Maturity to limit growth prospects
Travel may boost domestic sales
Little innovation although format preferences may be disrupted
Beauty and Personal Care in Lithuania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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