PROSPECTS AND OPPORTUNITIES
Premium sun protection to lead development and growth in the forecast period
Sun care is projected to register double-digit retail volume and value (constant 2024 prices) CAGRs over the forecast period. The strong outlook for sun care is supported by the ongoing climb in demand amidst the effects of climate change.
Hybrid function sun care products to grow in popularity among Malaysians
Hybridity is predicted to become an increasingly common feature of sun care over the forecast period. More brand owners are focused on introducing hybrid function sun protection products to provide value for money and convenience, with added-value benefits, to local consumers.
Evolution in formats to gain momentum
Evolution in sun care formats is expected to spark interest among consumers in the short to medium term.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Malaysia - Category analysis
KEY DATA FINDINGS
Growing consumer health awareness increases offer and use of sun care products
Bioré UV and Curél by Kao enjoy strong visibility on retail shelves
Large shelf space for sun care in health and beauty specialists
Premium sun protection to lead development and growth in the forecast period
Hybrid function sun care products to grow in popularity among Malaysians
Evolution in formats to gain momentum
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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