PROSPECTS AND OPPORTUNITIES
Self-tanning to remain the most consistent driver of value
Despite the category’s dependence on summer weather, the long-term outlook for sun care remains positive. Self-tanning is expected to be the most dynamic category over the forecast period, as it is less weather-dependent and continues to evolve in terms of quality, usability, and alignment with skin care trends.
Sun protection to benefit from health messaging and evolving consumer needs
Sun protection is set to be the second key area of growth within sun care. Ongoing public health campaigns and Norway’s high rate of UV-related skin conditions continue to raise awareness around the importance of high-SPF, broad-spectrum protection.
Innovation to focus on hybrid formats and expanded shade ranges
Innovation in sun care will likely continue to blend UV protection with skin care functionality. Multifunctional products will dominate new launches, offering sun protection alongside anti-ageing, calming, or hydrating properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Norway - Category analysis
KEY DATA FINDINGS
Weather dampens sales but key trends persist
Mass-positioned pharmacy brands hold their ground
Pharmacies lead distribution as ecommerce channels grow more sophisticated
Self-tanning to remain the most consistent driver of value
Sun protection to benefit from health messaging and evolving consumer needs
Innovation to focus on hybrid formats and expanded shade ranges
Beauty and Personal Care in Norway - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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