PROSPECTS AND OPPORTUNITIES
Active lifestyles and travel to boost sun care sales
Active lifestyles, hot weather, and increased travel and tourism in the Philippines will boost demand for sun care during the forecast period. Local consumers are likely to spend increasing amounts of time outdoors, taking part in physical activities and sports, which will help to drive greater demand for sun protection.
New innovations to focus on sticks and whitening claims
Sun care products in stick format are expected to gain traction over the forecast period, since they are easy to apply, carry, do not irritate the eyes, and do not leave a white mark even on consumers with darker skin tones. Brands have released tinted sunscreen sticks, which can be used as a foundation or concealer.
Consumers will expect more benefits from their sun care products
In addition to the traditional use of sun-care products, namely protecting against the harmful effects of the sun, consumers will be attracted by sun-care products that have other benefits, for example waterproof, non-oily, lightweight, natural, anti-pollution, and hydrating formulas. Traditional sun-care products can have a heavy finish when applied and this can make the application challenging for some consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in the Philippines - Category analysis
KEY DATA FINDINGS
Sun care is steadily rising amid strong desire to protect skin
Local and international players compete head on
Strong competition between offline and online channels
Active lifestyles and travel to boost sun care sales
New innovations to focus on sticks and whitening claims
Consumers will expect more benefits from their sun care products
Beauty and Personal Care in the Philippines - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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