PROSPECTS AND OPPORTUNITIES
Rising awareness of the health risks of sun exposure to spur aftersun sales
Sun care is projected to see healthy, and incrementally higher, retail and value (constant 2024 prices) growth over the forecast period. Improving economic conditions are expected to increase tourism flows, boosting the consumption of sun care products in Argentina.
Growing investment in e-commerce
Over the forecast period, e-commerce is well placed to see further development and growth within sun care. Growth will be driven not only by premium options, but also by the expansion of affordable products online.
Imports to disrupt the competitive landscape
With the end of import barriers in 2024 and the expected rebound of the economy and stronger tourism flows in 2025, significant changes are anticipated in the competitive landscape of sun care. During the review period, locally produced brands like Dermaglós gained retail value share due to the limited availability of imports and production restrictions on small sun care producers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Argentina - Category analysis
KEY DATA FINDINGS
Sun protection shapes sun care in Argentina
Lifting of import barriers intensifies the competitive landscape
Special sales events boost e-commerce
Rising awareness of the health risks of sun exposure to spur aftersun sales
Growing investment in e-commerce
Imports to disrupt the competitive landscape
Beauty and Personal Care in Argentina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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