Sun care is projected to see healthy, and incrementally higher, retail and value (constant 2024 prices) growth over the forecast period. Improving economic conditions are expected to increase tourism flows, boosting the consumption of sun care products in Argentina.
Over the forecast period, e-commerce is well placed to see further development and growth within sun care. Growth will be driven not only by premium options, but also by the expansion of affordable products online.
With the end of import barriers in 2024 and the expected rebound of the economy and stronger tourism flows in 2025, significant changes are anticipated in the competitive landscape of sun care. During the review period, locally produced brands like Dermaglós gained retail value share due to the limited availability of imports and production restrictions on small sun care producers.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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