PROSPECTS AND OPPORTUNITIES
Heightened awareness of daily sun care routines is expected to drive growth
Sales of sun care are expected to rise over the forecast period, driven by growing consumer awareness of the harmful effects of sun damage and the increasing need for sun protection. This heightened awareness is anticipated to encourage more individuals to incorporate sun care products into their daily routines.
Beauty products that include SPF are set to become rising competition for sun care
Growing consumer awareness of the necessity of sun care, combined with the demand for convenience, is encouraging consumers to seek beauty and personal care products that include SPF, such as skincare and colour cosmetics with built-in sun protection. The availability of such products is increasing competition with traditional sun care products, as busy consumers prefer to incorporate SPF into their existing skincare routines, rather than adding a separate sun protection product.
Innovations are set to focus on added benefits and convenient formats to drive sales
Georgian sun protection sales are forecasted to grow over the forecast period, bolstered by innovations in the market. There is also expected to be an increasing number of sun care products that offer additional benefits, such as anti-ageing properties and moisturisation, making them more attractive to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Georgia - Category analysis
KEY DATA FINDINGS
Wide availability, warm weather and tourism supports sales of sun care
Beiersdorf AG retains its lead through well-established brand Nivea
Retail e-commerce records strong growth as leading pharmacies enhance their online spaces
Heightened awareness of daily sun care routines is expected to drive growth
Beauty products that include SPF are set to become rising competition for sun care
Innovations are set to focus on added benefits and convenient formats to drive sales
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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