PROSPECTS AND OPPORTUNITIES
Further growth is anticipated for sun protection as daily use drives sales
In 2025 and across the forecast period, value growth for sun care is set to remain positive. The moderate growth observed in the premium sun protection segment in 2024, falling short of industry expectations, is likely to prompt manufacturers to adopt more aggressive promotional strategies in 2025.
Sun projection will increasingly be viewed as an essential, driving sales
During the forecast period, consumers are expected to view sun protection as a crucial concern, driven by heightened awareness of climate change. As a result, demand will shift towards products backed by strong medical claims, positioning dermocosmetic formulations at the forefront of innovation and growth, especially in the facial care segment.
The role of sustainability will rise in sun care, with a growing demand for marine-friendly ingredients
Sustainability is becoming an increasingly important factor in consumer choices, and this trend is expected to intensify in sun care throughout the forecast period. For sun care ingredients, there will be a growing demand for products that are respectful of marine life.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Greece - Category analysis
KEY DATA FINDINGS
Ongoing growth for sun care as consumers seek high-level sun protection
L'Oréal Hellas continues to lead sun care, while GR Sarantis SA offers the leading brand
Pharmacies lead as consumers trust product offerings from these retailers
Further growth is anticipated for sun protection as daily use drives sales
Sun projection will increasingly be viewed as an essential, driving sales
The role of sustainability will rise in sun care, with a growing demand for marine-friendly ingredients
Beauty and Personal Care in Greece - Industry Overview
Beauty and personal care in 2024: The big picture
Key Trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!