Competitive Landscape
Amorepacific and Lg H&H Strengthen Dominance through Focused Innovation
Sun care in South Korea in 2025 remains moderately concentrated, with AmorePacific Corp holding the leading position at 22% retail value share. Over the review period, AmorePacific's share showed a slight decline from 25% in 2020, but it maintains solid leadership supported by the consistent performance of its flagship brand Iope.
Multifunctional Sun Serums Spur Growth Opportunities
The Laneige brand’s success with hydration-centric sun serums highlights the importance of aligning brand identity with emerging texture-driven trends, as consumers favour lightweight, comfortable formulations that integrate seamlessly into daily routines. The rise of tone-up sunscreens and tinted sun serums further expands usage occasions by offering natural complexion enhancement alongside sun protection, addressing the popular foundation-free beauty trend.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in South Korea - Category analysis
Key Data Insights
Consumer Shift to Multifunctional Sun Protection Fuels Expansion
Consumer Shift to Multifunctional Sun Protection Fuels Expansion
Adult Sun Care Dominates Driven by Advanced Formulations and Consumer Preference
Innovative and Targeted Sun Care Products Reshape Consumer Habits
Consumers Set to Demand Evidence-Backed and Sensorially Appealing Sun Protection Products
Adult Sun Care to Lead While Baby and Child-Specific Sun Care Gains Fastest Momentum
Amorepacific and Lg H&H Strengthen Dominance through Focused Innovation
Multifunctional Sun Serums Spur Growth Opportunities
Retail E-Commerce Leads Distribution as Retail Offline Loses Ground
Beauty and Personal Care in South Korea - Industry Overview
Steady Expansion Driven by Skinification and Clean Reimagined
Key Data Insights
Steady Expansion Driven by Skinification and Clean Reimagined
Lifestyle-Driven Beauty Fuels Demand for Sensorial Everyday Products
Longevity Drives Demand for Clinic-Grade Home Treatments
Skin Care and Fragrances Set to Fuel Expansion through 2030
Mass Efficacy Expected to Shape Dynamic Consumer Micro-Segments
Brands Leverage Clinical Efficacy and Retail Innovation to Engage Discerning Consumers
Leading Korean Companies Leverage Strategic Channels to Sustain Dominance
Innovative Experiential Retail and Private Label Strategies Fuel Growth Opportunities
E-Commerce Leads Distribution as Offline Channels Evolve in Response
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!