PROSPECTS AND OPPORTUNITIES
New product launches expected to follow the “glass skin” trend and drive value growth
Sun care in South Korea is expected to see stable yet slowing rates of retail value growth over the course of the forecast period at constant 2024 prices. Although all categories with notable sales are expected to maintain growth, mass sun protection is expected to see the strongest increase.
Additions to functions and formulations likely to continue
A positive factor for growth in the forecast period is expected to be the widening product variety. Especially in mass sun care, new product developments have been notable, and are expected to continue.
Brands popular in the US may achieve popularity in South Korea
Korean consumers place significant value on reviews from other countries. If a product performs well in the US, for instance, it often gains even greater popularity in Korea.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in South Korea - Category analysis
KEY DATA FINDINGS
Both adult and baby and child-specific sun care see dynamic growth
Despite exceptional growth for Aestura, AmorePacific’s share declines
Olive Young has an impact on both online and offline sales
New product launches expected to follow the “glass skin” trend and drive value growth
Additions to functions and formulations likely to continue
Brands popular in the US may achieve popularity in South Korea
Beauty and Personal Care in South Korea - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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